This week on BANKNOTES News: In marketing: Authenticity is everything!
Learn about how YETI is leveraging authentic user generated content (UGC) to attract social media viewers and prove its product stands up to the worst situations.
Also this week:
BeReal: What’s the appeal of Gen Z’s new fave app
Shopify invests in marketing automation platform Klaviyo
Gifting platform, Govalo, launches new integration with Recharge
