Today’s consumer market is run by creators.
We see our favorite TikTokers promoting new beauty products, an Instagram model showing off new threads, and nutritionists sharing their choice foods and snacks on YouTube.
Creators and influencers are everywhere—and they’re a big part of how we recognize brands today.
But what about luxury cars?
Most vehicle brands still spend thousands of dollars (if not millions) creating their own high-quality commercials: a man’s deep voice describing the look and feel of the car while viewers see it trudging through mountains, cities, and other landscapes.
We’ve all seen them. For a long time, there’s been a major lack of creativity in this market.
Until recently… (READ MORE)
