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Last week I came across a podcast that Cole Bennett, generational music video director and founder of Lyrical Lemonade, was on. What he said caught my attention. “... maybe, success came at the wrong point in their life, or they’re not mentally grounded enough to handle that moment.”

It made me think about TikTok and how it may be negatively impacting the longevity of a creator’s career. Someone new blows up on TikTok every day. We celebrate how quickly you can find success. It sounds nice, but what are the long-term effects?  ... (READ MORE)