Dating back more than 30,000 years with cave drawings, humans have relied on storytelling to make connections, teach valuable lessons, share raw emotions, and remember important experiences for a long time.
While storytelling isn’t a new form of communication (clearly), it’s only recently that online brands discovered its power to connect them with their consumers in a more meaningful way.
It’s clear that consumers are selective about where they spend their money, and brands that share specific beliefs and values have won the hearts of the modern-day consumer over brands that slap a logo on their product that’s made in the same factory as thousands of others.
But is storytelling the future of DTC? The founders of three modern brands believe it is. ... (READ MORE)
