What is the Yubo app?
- Yubo markets itself as a way to chat and livestream with new friends
- It was formerly called Yellow
- Yubo’s website says users must be ages 13+ with parental permission
- Users ages 13 – 17 have their own Yubo community that is separate from adults, however there is no age verification to enter the adult chat area
- New users provide their name, birthday, gender, photo, and phone number. They can opt to have their ID verified through a website called Yoti. Verified users have a yellow check displayed on their profiles
Why students like Yubo
- Yubo app users can join group livestreams
- Students can have fun swiping through profiles
- If two users swipe right on each other’s photos, they become a match. They can then chat or share Instagram and Snapchat usernames
- The app offers a Q & A game called “To Be Honest” where users ask other users questions about themselves
- Users can earn rewards for recruiting other people to use Yubo
- The Yubo app is free. Users can pay for a premium subscription to up their visibility and get rid of ads
Where is the Yubo available?
The Yubo app in the news

A man drove roughly 90 miles… where he sexually abused a girl younger than 16… The girl told detectives she had met [the 28 year-old suspect] through Yubo, an app and social media network designed for members of Generation Z. According to an arrest affidavit, the girl said she thought [the man] was 16 years old.
Orlando Sentinel

One of the criticisms that Yubo has faced is that its socialization element is a veil for dating, and the platform is, in a way, a Tinder for teens. [But the company’s CEO says] Yubo’s core use are group chats and the intention is for users to socialize in a group setting. He says that these rooms offer various activities, like cooking, singing battles, playing games — activities that these teenagers would have been doing outside anyway, except Yubo offers it online.
Forbes
Learn from Smart Social's resources:
Subscribe to our podcast on: