Jenny Li Fowler sits down with Emma Dorman, the first-ever social media manager at the University of Montana, to explore what it takes to build a university’s digital personality from the ground up. In this vibrant conversation, Emma shares how embracing the unique culture, lifestyle, and geography of Montana has become the secret sauce behind their skyrocketing engagement and retention rates. From bear alerts to lumberjack balls, this episode unpacks why leaning into your institution’s quirks might just be the best social strategy you haven’t tried yet.
Related Link: https://www.instagram.com/p/DPAM3axkSB3/
Guest Name: Emma Dorman, Social Media Manager at the University of Montana
Guest Social: LinkedIn
Guest Bio: Emma Dorman is the Social Media Manager at the University of Montana where she's amplifying the Grizzly voice across all the flagship's main accounts and the admissions-centered accounts, as well as running her social coaching program for campus. Before Emma, the Umontana social media duties were split amongst everyone in the marketing department! In three years, Emma has doubled UM's engagement rates and follower counts. Before working at UM, she was a student there, where she received her degree in Communication while working several social media internships.
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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi
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Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
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