This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset. What used to be an afterthought is now a core driver of engagement, insight, and even content ideation. Carissa introduces the concept of a “comment strategy” and explains why social media managers—especially in higher ed—can no longer afford to ignore it. If you're thinking about leveling up your enrollment marketing approach, this episode offers a fresh, data-informed perspective.
Guest Name: Carissa Estreller, Digital Culturalist, Founder of Hook and Anchor Media
Guest Socials:
LinkedIn: https://www.linkedin.com/in/cestreller/
Substack: https://digitalculturist.substack.com/
Guest Bio: Hi, I'm Carissa Estreller. I'm a digital culturist, and I study the internet so brands can sleep at night.
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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi
About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
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