Description

You’ve probably got at least a half-dozen bios (or maybe wish that’s ALL you had): your website ABOUT page, article bios/bylines, industry association profiles, speaking bio, media bio, LinkedIn profile, Twitter, Instagram, Facebook, even your email signature…

What constitutes a truly kick-ass bio? How far should you go in adding personality and sizzle to yours? And the big question: first person or third?

This week we dig down into what makes your bio(s) compelling and irresistible to the right audience.

Talking Points

• What types of bios do I need?
• How personal should my bio be?
• What is the difference between a press page and an about page?
• Should my bio be written in the first person or third?
• What should my social media bios include?
• How can I experiment with different versions of my bio?

Links

Your Bio Needs A Makeover If...

When Your Bio Needs A Makeover

Quotable Quotes

• "Write your bio like you talk.” JS

• "When you talk in the first person, you have to own every single thing you say."—RM

• "First person is not only good because it helps you relate to people more quickly, but it also forces you to be authentic."—RM

• "You can’t beat on your chest saying how wonderful you are, you have to lead them to it with breadcrumbs."—RM

• "You can experiment with email signatures easily—you can change it depending on who you’re sending it to and no one else can really see it."—JS

• "Another great place to experiment is an in-person networking event where you can just tweak the language to see what clicks with people."—JS

• "Your bio is the connective tissue to your audience.” RM

• "Getting your headline really punchy is worth putting some effort into.” JS

LINKS

Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website  | Ditcherville | LinkedIn|Twitter