Many young writers feel every subject in cybersecurity has already been exhausted. This is probably true for many topics, but that doesn't mean the conversation is over.
Diversity is one of the industry's main traits, which means people from around the world can (and should!) bring their own perspectives and experiences, making an already culturally wealthy space even richer.
Today's guest is Joe Pettit, Director at Bora, the go-to place for IT Security marketing professionals needing to improve their brand awareness and generate high-quality sales leads. He’s a Business and Marketing graduate who left the UK for Spain for a change of lifestyle, pursuing his curiosity and appetite for adventure.
One of the main things for which I respect Joe is how he pays it forward! After receiving support from others to break into IT security, he's now offering young writers the chance to do the same. Through collaboration and the power of expression, they spread the word on the importance of cybersecurity while exploring their passions.
In this episode, you'll hear about Joe "fell" into the industry and his view of cybersecurity as a marketing and communications professional. Joe also shares his perspective on practical empathy, how helping young writers find their voice can improve cybersecurity, and how working in this space changed his standpoint on taking risks and directing a company.
Plus, Joe explains what it takes to create content about topics that have been wrung dry, the difference between hackers and cybercriminals, and much more.
In this episode, you will learn:
Resources:
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Let's connect!
