In this episode, I am tackling a topic that can make or break your studio's profitability - trade pricing and markups. If you've ever felt awkward about markups, uncertain about your pricing structure, or caught yourself undercharging, this episode is for you.
I hope you enjoy the episode.
Beth xx
• Why over-complicated trade pricing leads to lost revenue
• The mindset shift needed around markups
• Three ways to simplify your trade pricing model
• How to communicate pricing with confidence
• Why you should never devalue your design services
✨ Trade pricing isn't just about making money - it's about delivering value
✨ Your markup structure needs to be clear and consistent
✨ Talk about pricing early in the client relationship
✨ Never justify your design fee through trade savings
✨ Frame trade pricing as a benefit, not a cost
• Having different markups for different suppliers
• Hiding trade pricing until invoice stage
• Discounting to avoid uncomfortable conversations
• Using trade savings to justify design fees
• Feeling guilty about standard industry practices
• Interior designers establishing pricing structures
• Designers reviewing their markup policies
• Anyone struggling with pricing conversations
• Business owners wanting to increase profitability
• Designers looking to build client trust
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