In this episode, marketing expert Mia Fileman of Campaign Del Mar explains why campaign marketing isn't just for big brands with big budgets. Learn how small businesses can create high-impact, low-cost marketing campaigns that deliver real results, and why relying solely on "always on" social media marketing often leads to frustration and minimal returns.
I hope you enjoy the episode.
Beth xx
Mia has kindly shared with my listeners a download to help with their marketing strategies
https://www.campaigndelmar.com/focus-framework
• The crucial difference between "always on" marketing and campaign marketing
• Why most small businesses are missing out on the power of campaigns • How to create high-impact campaigns without high budgets • The problem with relying solely on Instagram for business growth • Why in-person connections often deliver better results than social media • The current state of marketing ethics and authenticity
✨ Campaigns are short, focused efforts with specific objectives ✨ Plan campaigns 10-12 weeks before launch for best results ✨ Become "customer fanatics" to develop effective campaign ideas ✨ Reuse campaign assets to maximize your investment ✨ Consider in-person events over expensive social media advertising ✨ Trust your instincts about marketing tactics that feel inauthentic
• How to plan a campaign timeline that works • Creating campaigns for businesses that only need a few clients per year • Building a bank of reusable marketing assets • Balancing online presence with in-person networking • Maintaining authenticity in your marketing approach
• Small business owners frustrated with social media results • Interior designers looking for more effective marketing approaches • Entrepreneurs who want to stand out from competitors • Business owners uncomfortable with pushy marketing tactics • Anyone looking to get better returns on their marketing investment
"A campaign is a connected series of actions leading to the desired outcome... They are configured to capture attention for a short amount of time. They are short bursts of activity." - Mia Fileman
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
