Making a Scene Presents - Stop Sending Fans Back Into the Machine
There is a bad habit all over independent music right now. An artist works hard to get attention on Instagram, TikTok, YouTube, Facebook, Threads, or X. A new fan finally bites. They click. And what do they find? Another stack of links, another rented profile, another platform asking them to wander off and forget why they came in the first place. That is not a funnel. That is a leak. Pew’s latest U.S. social media data still shows huge reach on YouTube and Facebook, with Instagram and TikTok especially strong with younger adults, which is exactly why these platforms matter for discovery. But reach is not ownership, and attention is not the same thing as a relationship.
http://www.makingascene.org
