In this episode of The Compendium, we revisit the explosive rise and spectacular fall of Kony 2012 — the viral video that promised to stop Joseph Kony and his LRA army, but became a cautionary tale about social media activism. From the $30 action kits to celebrity endorsements, evangelical funding, and a public meltdown, we unravel how a glossy campaign captured the world’s attention… and why it ultimately failed to do anything… at all.
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