In this episode, Mike and AJ discuss a question they get more than almost any other: “Am I qualified to write about my topic?” They’ll share the instances when credibility absolutely matters to readers and when it doesn’t. Listeners will learn how authors can get in front of the credibility issue and even hear AJ’s tips for speaking directly to readers on the page about why the author is, in fact, qualified to write about their chosen topic.
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Blowback, by Miles Taylor
4-Hour Body, Tim Ferris
The Obesity Code, Dr. Jason Fung
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
