In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.
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Friction, by Roger Dooley
LINGO, by Jeffrey Shaw
John DeMato, Photographer (tell him AJ sent you)
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
