In this episode, Mike and AJ break down the strategy for parlaying writing books into a successful speaking career. Mike gets granular with pay structure, expectations from audiences, and where he believes speakers go wrong in their career. They also have a mini debate on whether organizers should bulk buy your book or if speakers should compel the audience to make a purchase live, and why.
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Comfort Crisis, by Michael Easter
Reset, by Dan Heath
Avid Reader, by Robert Gottlieb
The Book of Alchemy, by Suleika Jaouad
Friction, by Roger Dooley
Li Hayes, speaker agent at GoLeeWard
, by Terri Cole
