Show Notes & Timestamps
- 0:00 – Introduction and Guest Welcome
- 0:23 – Meet Sue Vickery
- 0:33 – Sue’s Company and Success Story
- 1:03 – Host Introduction & Community Boss Solutions
- 1:41 – Sue’s Journey to Entrepreneurship
- 2:10 – Parking Problems in Multifamily Housing
- 4:38 – The Importance of Resident Experience & Online Reviews
- 5:06 – Zillow Data: Parking as a Top Resident Concern
- 5:36 – The Myth of Decreasing Parking Demand
- 6:59 – Music Preferences and Motivation
- 8:39 – Cold Brew: The Ultimate Beverage
- 10:14 – Sue’s Career Background
- 11:02 – From Property Management to Acquisitions
- 13:24 – Resident Experience Role at TCR
- 15:04 – Designing for Retention vs. Attraction
- 19:24 – Amenities That Matter (Smart Tech, Showers, Bathtubs, etc.)
- 28:50 – Home Comforts and Daily Appreciations
- 29:38 – Sound Insulation Challenges in Apartments
- 30:22 – Management Expectations and Resident Retention
- 32:04 – The Impact of Concessions on Leasing
- 35:53 – Amenities for Different Property Classes (A, B, C)
- 36:55 – Outdoor Spaces and Modern Amenities
- 38:41 – Functionality Over Aesthetics in Rentals
- 40:14 – Management Preferences vs. Resident Needs
- 41:00 – Package Delivery and Management Practices
- 44:12 – 24/7 Amenities and Resident Satisfaction
- 45:56 – Technology Solutions for Property Management
- 47:46 – Marketing Strategies and Digital Campaigns
- 58:39 – Final Thoughts and Future Episodes
Key Topics Covered:
- Sue’s background in property management, acquisitions, and consulting
- The evolution of resident experience roles in multifamily housing
- Why parking is a top concern for residents (with data from Zillow and online reviews)
- The myth of decreasing parking demand and the reality in most U.S. cities
- The importance of functional amenities over flashy features
- How management preferences can conflict with resident needs
- The impact of pricing, concessions, and digital marketing on resident retention
- Actionable tips for designing communities that attract and retain residents
Notable Quotes:
- “Parking is one of the biggest reasons why people are unhappy—because their friends can’t park.”
- “Zillow data shows that off-street parking is the top feature residents save and share when searching for a new place.”
- “Function is everything. Residents want durable, easy-to-maintain spaces, not just aesthetics.”
Takeaways:
- Focus on amenities and features that residents actually use and value, like parking, storage, and functional layouts.
- Don’t underestimate the impact of parking on resident satisfaction and retention.
- Use data and resident feedback to guide design and management decisions.
- Invest in digital marketing and a strong online presence to attract new residents.
Connect with Sue Vickery:
LinkedIn: Sue Vickery
Carryatid Multifamily Consulting: Website
Connect with Host Evan Happel:
Community Boss: Website
Next Episode:
Boss Talks will return after Thanksgiving. Stay tuned for more industry insights and guest interviews!
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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.
