Interview Takeaways:
- Unlocking Quantitative Value – Quantitative is measurable, and, according to David Meltzer, should be capitalized on. One piece of content can be extremely valuable with an understanding of how media works so that it is distributed correctly.
- Maximizing Content Distribution – Distribution of content doesn’t start after capturing it. For David Meltzer, it is important to have a strategy for capturing content in its best light, and distributing that content both internally and externally.
- Aligning Timing and Risk Tolerance – Alignment is paramount to carry out David Meltzer’s Stage Theory. A part of that alignment is building and valuing forming authentic relationships and the management and development thereof.
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