In this session of Rising Tides Live, hosted by Shawn Walchef, the community rallied around a powerful idea: technology should serve those who serve us. The guest was Grant Vermeer, a former Navy cryptologic warfare officer turned tech founder, who is now building Valor—a military discount app designed to eliminate the awkwardness of asking for appreciation. What started with a DM has grown into a mission to better connect local businesses and the military community. From verified discounts delivered passively at the point of sale to a growing user base of 10,000 in San Diego, Grant's story sparked a rich conversation about purpose, partnerships, and how one idea can bridge two worlds—hospitality and national service.
Interview Takeaways:
- Purpose Is a Competitive Advantage – Valor isn’t just a discount app—it’s a mission-driven tool born from lived military experience. Grant’s success reminds us that when your business is rooted in purpose, it resonates deeper, sells faster, and builds trust with every touchpoint.
- Build First, Validate Second – With 10,000 users and 40 partner restaurants, Valor is still early—but Grant didn’t wait for perfect metrics to start. He built the tech, asked for feedback, and showed up in communities like this one to pressure-test the model. Progress beats perfection.
- The Hardest Part Is Asking – Whether it’s a discount at checkout or advice from a stranger, asking can feel vulnerable. But as Grant’s journey proves, everything—from funding to friendships—starts with one honest ask. Don’t underestimate the power of putting yourself out there.
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