This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Arielle Patrick, CCO of Ariel Investments.
Ariel is the first Black-owned investment firm in the U.S. and currently has almost $20 billion in funds under its management. Co-CEO Mellody Hobson has long been a mentor of Patrick's, including when she was working on the agency side, first at Weber Shandwick, then at Edelman. She moved client-side at Ariel in 2020 and looks after a number of areas in her chief communications role.
Coffee Break topics:
- Detailing Ariel Investments
- Creating purposeful business in a world that’s focused on volume
- Corporate directors report
- Any surprises from conducting the report?
- Making sure the agencies you work with are doing what they say
