Description

In this episode, Veronica Guguian emphasizes the importance of incorporating technology into businesses and discussing how to use it effectively. Jillian Vorce agrees, highlighting the need for business owners to be open-minded and educated about technology rather than resistant. 

Jillian shares her perspective on starting with where you're at and not waiting for perfection when it comes to AI. They both encourage listeners to explore AI and provide resources for further learning. Overall, they highlight the potential power of AI in streamlining workflows and focusing on higher value tasks as human beings.

Veronica Guguian discusses the use of AI in marketing, highlighting the importance of using it as a tool and adapting content to align with brand identity. Jillian Vorce agrees that AI can replace certain functions performed by marketers but emphasizes the need for human perspective and editing to ensure content is aligned with company values.

Jillian Vorce discusses three AI tools in this part of the transcript. The first tool is Fireflies, which allows her to be present in conversations by automatically taking notes and transcribing meetings. The second tool is Dex CRM, which uses AI to generate custom text for conversation starters on LinkedIn and other platforms. The third tool is Chat GPT, which Jillian uses for various purposes such as show notes, blog topic outlines, and social media posts. She also mentions Andy Crestodina's article about using Google Analytics Four with AI for targeted content creation and recommends two AI experts: Christopher Penn from TrustInsights and Kim Reynolds. Veronica Guguian expresses interest in exploring these tools further to incorporate AI into their business strategy.

The conversation ends with plans for future podcast episodes on growing a team and pricing structure. They schedule another meeting for next week to discuss further details and topics.

People & Resources Mentioned in This Episode:

1. Fireflies (for Zoom, google meet, etc - the recap is my favorite feature. Also works for transcriptions, to organize "to dos" discussed during the meeting and more
2. dexcrm - CRM Ai built-in to help with conversation starters (LinkedIn, etc)
3. ChatGPT - Helpful for podcast show notes, blog topic outlines and ideas
4. DALL-E2 and Midjourney for image creation
5. Magai - brings together ChatGPT + image creation - you can create & edit images, create folders - for client, personal, etc.
6. Andy Crestodina of Orbit Media:  GA4 + Ai 
7. Christopher Penn of TrustInsights.ai 
8. FREE ebook: AI Tools Guide for Business Owners and Paid Media Professionals by Kim Reynolds

About Veronica Guguian

- Website: https://spinideas.nl/

- LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

 - Website: https://thejilliangroup.com/better 

- LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

-  Music Composed by BeeLa Music

-  Voiceover by Amanda Balagur