Today, Veronica and Jillian emphasize the need for proactive, creative, and patient approaches when building relationships. Veronica mentions her SPIN methodology regarding understanding the audience and planning tactics to approach them effectively.
Veronica Guguian discusses the importance of mindset in business development and emphasizes the need to switch from a negative mentality to a positive one. She suggests being curious, attending events, and engaging with people without expecting immediate business outcomes.
Veronica also emphasizes the significance of follow-up and offers practical tips for maintaining contact, such as using calendars or LinkedIn. Jillian Vorce agrees with Veronica's approach and adds that building relationships through genuine conversations is vital in business development.
Both speakers stress the value of adding value to others rather than simply selling products or services. They highlight the importance of making connections between individuals without expecting anything in return but still following up on those introductions later if necessary. Additionally, they discuss how rejection can lead closer to success by filtering out incompatible clients and mention that circumstances may change over time, making previously rejected prospects potential future customers.
Veronica Guguian emphasizes the importance of focusing on the undecided segment of potential clients and building relationships with them. She also highlights the value of gathering feedback to improve services and increase conversion rates.
Jillian Vorce discusses the significance of raising one's profile through different mediums like content creation, networking, speaking engagements, etc. She advises leveraging both online and offline strategies for maximum impact. The transcript also touches upon the concept of outreach, suggesting that personalized and well-researched approaches are more effective than cold emails. Consistency is emphasized as a key factor in long-term success, while neglecting business development can lead to feast or famine cycles.
People & Resources Mentioned in This Episode
1. https://nomorenetworking.com
3. https://creativecollaborationpodcast.com/episodes/sales-marketing-miscues-opportunities
4. https://creativecollaborationpodcast.com/episodes/networking-tactics
About Veronica Guguian
- Website: https://spinideas.nl/
- LinkedIn: https://www.linkedin.com/in/veronica-guguian
About Jillian Vorce
- Website: https://thejilliangroup.com/better
- LinkedIn: https://www.linkedin.com/in/jillianvorce
Credits
- Music Composed by BeeLa Music
- Voiceover by Amanda Balagur
