In this special episode of Creative Conversation: Conversations with Veronica and Jillian, Jillian Vorce has her turn in the "hot seat." She shares that her company, TJG, is transitioning from version 1.0 to version 2.0. She explains that she has decided to move on from one of her long-term clients.
She is now focused on building TJG 2.0 with a more deliberate approach, potentially targeting the US or European market and emphasizing sustainability practices. She also expresses her enjoyment of working with a team and wanting to rebuild it intentionally.
Jillian discusses her approach to working with clients, including long-term retainers and short-term projects. Veronica and Jillian discuss the importance of building relationships and trust with clients.
Jillian expresses frustration with companies focused solely on making more money and highlights the need for leadership evolution. Veronica encourages Jillian to focus on what services would make her happy and utilize collaboration in her work. Both agree on maximizing resources and reducing waste in business processes, such as improving meeting efficiency.
Jillian Vorce discusses her hesitation to be perceived as a traditional marketing agency due to the need for more control over the sales process and client expectations. She highlights the need for a more integrated approach between sales and marketing, emphasizing the importance of business strategy and management consulting.
Veronica Guguian suggests that Jillian should focus on what brings her joy and redefine her identity regarding the services offered. They discuss targeting medium-sized to larger enterprises and finding a niche within that market segment. Jillian expresses concerns about companies' willingness to hire for management consulting rather than just marketing, but Veronica encourages her to identify her target audience and their specific needs.
Jillian Vorce discusses the opportunity to help companies improve their deliverables and reduce waste. Veronica Guguian advises Jillian to consider both the US and European markets, focusing on clients that want to enter each respective market. They discuss finding what makes Jillian unique and clarifying her message. Veronica emphasizes defining values when determining a target audience rather than just company size or financial resources.
Veronica Guguian and Jillian Vorce discuss making changes in their careers. They talk about the importance of clarity and owning what they want. They also discuss finding ways to keep valuable team members while transitioning to a new business focus. Veronica advises Jillian to educate herself and others to grow her business. The conversation ends with Jillian expressing excitement and apprehension about the changes she is making but acknowledging that she has everything she needs to succeed.
About Veronica Guguian
- Website: https://spinideas.nl/
- LinkedIn: https://www.linkedin.com/in/veronica-guguian
About Jillian Vorce
- Website: https://thejilliangroup.com/better
- LinkedIn: https://www.linkedin.com/in/jillianvorce
Credits
- Music Composed by BeeLa Music
- Voiceover by Amanda Balagur
