Welcome listeners to episode 22 of their creative collaboration conversations. In this episode Veronica Guguian and Jillian Vorce discuss personal versus company branding, emphasizing the importance of being true to oneself and reflecting one's personality in both personal and business life. They highlight the need for feedback and listening in order to adapt and create successful brands. The conversation also touches on defining brand, congruence between actions and messaging, and connecting personal branding with company branding.
Veronica Guguian emphasizes the importance of aligning your company's goals with your approach to branding and growth. She believes that personal branding is essential for both small and large companies, as people do business with those they know, like, and trust.
Jillian Vorce agrees and adds that demonstrating your brand values through all facets of your business can help build authenticity. They discuss the balance between personal and company branding, using examples like Andy from Orbit Media who effectively builds his personal brand alongside the company brand.
Veronica mentions that while the focus may shift over time, personal and company branding cannot be separated completely. It is an ongoing process that requires a combination of art and science.
Jillian Vorce discusses the importance of team collaboration and personal branding within businesses. She emphasizes the need to involve employees or team members in promoting the company and suggests that business owners should not let their ego hinder growth. Veronica Guguian agrees, stating that founders must be willing to share the spotlight and embrace different perspectives for sustainable growth.
People & Resources Mentioned in This Episode
About Veronica Guguian
- Website: https://spinideas.nl/
- LinkedIn: https://www.linkedin.com/in/veronica-guguian
About Jillian Vorce
- Website: https://thejilliangroup.com/better
- LinkedIn: https://www.linkedin.com/in/jillianvorce
Credits
- Music Composed by BeeLa Music
- Voiceover by Amanda Balagur
