Join host Kenny Baden on The Kitchen Table podcast as he interviews marketing guru Joseph Hughes, who provides his expert insights from the roofing world. Joseph stresses on the importance of creating "Follow Through Friday" style posts for social media platforms to genuinely engage with your audience. This podcast episode covers Joseph's journey from his family business of maritime construction to founding Contractor Dynamics, a marketing company that can help elevate your social media presence. Learn how this company can teach you marketing skills that you can use for your businesses, generating leads, building a strong brand, and training you to become your own marketing manager. The duo also touches on the importance of personal branding and provides you with tips on how to make your business thrive on social media and engage with your potential clients. Take away valuable knowledge on the roofing industry in Texas and their secrets to standing out in the competitive market. This episode is filled with insightful tips, inspiring moments, and valuable lessons, so don't miss episode 19 of The Kitchen Table!
Timestamps
[00:00:03] Marketing with Behind-the-Scenes Content
[00:03:11] Guest's Path to Success
[00:06:19] Leaving the Family Business: A Personal Account
[00:09:13] From construction to marketing: Entrepreneurial journey
[00:12:26] Roofing Industry Marketing in Dallas Fort Worth Area
[00:15:37] Teaching clients marketing to subcontract with understanding
[00:18:49] Contractor Marketing Made Easy
[00:21:48] Marketing strategies for roofing companies
[00:24:55] Marketing Training and Speaking Experience
[00:27:55] Entrepreneurial Speaking Strategies
[00:31:11] Contractor Dynamics' Marketing Seminars for Contractors
[00:34:20] Focusing on Video Marketing in the Roofing Industry
[00:37:33] Personal Branding Impact on Business Success
[00:40:44] Using Social Media for Business Marketing
[00:43:58] Importance of Delegating and Finding the Right "Who
[00:47:03] Content Creation and Marketing for Construction Businesses
Best Quotes
[00:07:34] I just had that entrepreneurial bone in my body as a lot of people would resonate with. And I just it's like, hey. I just wanna do something on my own
[00:10:12] I started local Facebook group this back in 2013 when Facebook was still kinda, like, you know, younger
[00:11:34] And he was like, dude, you gotta come down to Dallas. I'll introduce you to a bunch of my roofing buddies. Like, it's a gigantic industry
[00:12:14] Still scratching the surface because the industry is so big as you know I heard there were 75100 approximately roofing tractors in the Dallas Fort Worth area alone
All Quotes
[00:08:25] They just want what's best for you. They want you to be happy, and that's certainly the case with my parents. They're awesome
[00:09:04] But something like that has so much more to it, the family dynamic. But you're right now, you have kids, and you're like, Dude, I just want my kids to be happy
[00:02:09] I'm grinding just like you guys are
[00:08:34] month buildup of stressing and sleepless nights with that. Right? Yeah. And then, like, standing there in a kitchen, you know, in their kitchen, like, you know, sweating and probably, like, I didn't even know what I said
[00:12:07] we made the decision just to go all in on roofing. And so, yeah, 5 years 5 years later, here we are. Still scratching the surface because the industry is so big as you know
[00:03:10] I'm gonna have another baby. I'm gonna be out for another couple months. Yeah. Sorry about that
[00:01:40] I feel like just to make it more real, I like to get people behind the scenes, like, you know, what is going on
[00:07:46] And so, yeah, I left, I left the biz, and it was hard. Hard conversation to lead the family business. like the mafia. You know, you don't you once you're in, you don't get out
[00:07:00] And I was about 30 at the time back in 2: 1000, like, 12, 13, and I was like, you know what? I could do this for the rest of my life. you know, for the next 35 years and retire and, you know, have a steady job, paycheck, company car, benefits, the whole deal
[00:05:17] My first job was painting. I know, man. They do the fist pumps, dude. We gotta get our fist pumps ready for the summer
[00:00:42] We've got Mister Joseph Hughes, 1st and foremost, in the house
[00:12:26] I heard there were 75100 approximately roofing tractors in the Dallas Fort Worth area alone
[00:07:26] However, I was like, hey. You know, you got one life to live, you know, one trip around one trip to, you know, on this planet. And I just had that entrepreneurial bone in my body as a lot of people would resonate with. And I just it's like, hey. I just wanna do something on my own
[00:11:34] And he was like, dude, you gotta come down to Dallas. I'll introduce you to a bunch of my roofing buddies. Like, it's a gigantic industry. I was like, really? And I flew down there and, you know, introduced me to a lot of people and ended up doing a lot of work with a lot of other roofing companies as, like, holy crap. Like, this industry is is ridiculously large and very entrepreneurial
[00:10:12] I started a local Facebook group back in 2013 when Facebook was still kinda, like, you know, younger. And I and I there's a local Facebook group of contractors here at the Jersey Shore, and I hosted these, like, meetups at at coffee shop
[00:04:28] every day is a challenge, but that's what we signed up for
[00:02:51] Right now, I'm playing both
[00:03:00] I'd be careful to not, like, just shove everything onto her plate right away. You know? I'll have some grace with her. You know? You don't wanna chase her off and send her back back home?
[00:13:53] So we're a marketing training company, which means that we don't actually do the work for you. We're lazy. Now we teach you how to do it. Right?
[00:05:57] Central Jersey, like, we're kind of perfect. So I mean, I meant to say neutral. Yeah. Modestly putting them. We're we're sort of perfect
Blog Post
Article 1: The Importance of Vulnerability in Content Creation
The Kitchen Table podcast never fails to serve up a fresh perspective on business, and the latest episode with guest Joseph Hughes is no exception. The two marketers got together to discuss the importance of vulnerability in content creation. According to Hughes, the key to making real connections with your audience is to be authentic and share both the highs and lows of your day-to-day life.
Here are three tips for creating vulnerability in your content:
1. Share your struggles and how you overcome them.
2. Show the personal side of your business by showcasing what goes on behind the scenes.
3. Be honest with your audience about what's going on in your life.
To hear more about how Hughes puts these tips into action and how being vulnerable can make for better content, listen to the episode now!
Quote: "I feel like just to make it more real, I like to get people behind the scenes, like, you know, what is going on. You know, not just the things that might be impressive, but the things that, you know, might be struggling with and, you know, being a little bit vulnerable and things like that. So I really wanna make a connection, and I feel that's a good way to do it." - Joseph Hughes.
Article 2: Overcoming the Challenges of Running Multiple Roles in a Business
In the latest episode of The Kitchen Table podcast, host Kenny Baden and guest Joseph Hughes discuss the challenges of running multiple roles in a business. As a visionary and integrator, Hughes knows all too well the struggle of trying to juggle multiple responsibilities at once. Baden praises Hughes' determination, saying, "You're grinding just like the rest of us."
Here are three tips for overcoming the challenges of running multiple roles in your business:
1. Prioritize your tasks and make a to-do list.
2. Learn to delegate tasks to other team members.
3. Don't be afraid to ask for help or advice when needed.
To hear more about how Hughes manages to balance multiple roles and what advice he has for others trying to do the same, be sure to listen to the podcast episode now!
Quote: "Right now, I'm playing both [the visionary and the integrator]. You know, it's driving a lot of--" - Joseph Hughes.
Social Post
Post 1:
The Kitchen Table podcast is back with an all-new episode featuring host Kenny Baden and special guest Joseph Hughes! Tune in for exciting insights into the roofing industry from someone with a unique perspective. #TheKitchenTable #Podcast #BusinessTalk
Visual: A graphic of a kitchen table with a microphone and headphones placed on it and the text "New Episode" written across it.
Social Media Post 2:
Join Kenny Baden at The Kitchen Table as he sits down with marketer Joseph Hughes to discuss everything business! Learn about their struggles, victories, and unique approaches. Listen now! #TheKitchenTable #Podcast #EntrepreneurLife
Visual: An image of Kenny Baden and Joseph Hughes sitting at a table with headphones on and recording equipment in front of them. The text "Listen Now" written over the image.
Social Media Post 3:
Are you looking for behind-the-scenes insight into the business world? Look no further than The Kitchen Table podcast! Host Kenny Baden and guest Joseph Hughes get real about their successes and challenges. #TheKitchenTable #Podcast #SmallBusiness
Visual: An image of a kitchen table with a laptop, notebook, and pen placed on it. The text "Behind-the-scenes look" written over the image.
Episode Links
Connect with Ken Baden
Connect with Joseph Hughes
Other Materials
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