Description

In episode 58 of The Kitchen Table, Ken Baden interviews Jason Smith, the founder of LeLaren Fence, to discuss his entrepreneurial journey in the fencing industry. Jason shares valuable insights on sales, marketing, and the importance of knowing your numbers in business.

Tune in to hear about the impact of mentorship and the benefits of building relationships in the industry.

TIMESTAMPS

[00:02:21] View on Competitors vs Allies.

[00:06:23] Starting a Residential Fence Company.

[00:09:35] Overcoming Business Challenges.

[00:13:34] Building Your Personal Brand.

[00:15:28] Innovation in Fence Installation.

[00:19:37] Sales Strategies and Storytelling.

[00:22:25] Pricing Strategies in Sales.

[00:24:38] Knowing your Business Numbers.

[00:29:22] Succession Planning in Business.

[00:31:45] Social Media Marketing Strategies.

In this episode, Ken Baden and Jason Smith highlight the significance of understanding your numbers for achieving business success. Jason emphasizes how a grasp of key financial metrics and performance indicators was pivotal in driving the growth and longevity of his business.

Moreover, Jason underscored the value of seeking guidance from experienced industry professionals. He highlighted that being open to seeking help and advice can yield valuable insights for making informed decisions and positioning the business for long-term success. 

QUOTES

• “Sometimes we panic as either salespeople or business owners like, ‘Man, you know, I'm really sucking’, but it's like, well, the whole market sucking right now, brother. So you're actually doing okay. And it's important to know those things.” - Ken Baden
• “There's no way I would have started a business if I had never found a network like Apex. There's no way that I would have done what we've done in the past two years if I hadn't found a fencing academy that I'm part of as well.” - Jason Smith
• “One of the eye-opening things to me is that when you start to build the exit, you need to start six years, six to seven years in advance to build. You need to have everything in line and in order. And again, finding the right people to set you up for that, you can make it to where the business actually pays for your exit.” - Jason Smith

SOCIAL MEDIA LINKS

Ken Baden

Instagram: https://www.instagram.com/officialkenbaden/

Facebook:https://www.facebook.com/TheKenBaden

Jason Smith

Instagram: https://www.instagram.com/lelarenfencing/

Facebook:https://www.facebook.com/lelarenfence

LinkedIn: https://www.linkedin.com/in/jason-smith-25310823/

TikTok: https://www.tiktok.com/@lelarenfencing

WEBSITES:

The Kitchen Table Podcast: https://thekitchentablepodcast.net/

Blue Collar Ballers Union: https://bluecollarballersunion.com/

LeLaren Fence: https://lelarenfence.com/