Welcome to The Kitchen Table podcast hosted by Kenny Baden and featuring guest Adam McChesney. Adam began his entrepreneurial journey by creating and marketing websites. He now makes his living as a digital landlord, with many of his clients coming from Apex, a powerful membership platform. Adam also has a consulting company that helps people get started as entrepreneurs. He even has his own logo inspired by other big names like HP and DoorDash.
During his time on the show, Adam talked about his journey to becoming an entrepreneur and his various businesses. He also talked about launching marketing campaigns for companies and mastering the art of SEO. Adam shares his tips for how to make a good return on investment and the importance of blocking off time for yourself and improving your relationships. He even revealed plans to hire an executive assistant.
Make sure to follow Adam on Instagram for more tips on being an entrepreneur and stay tuned to The Kitchen Table podcast for more inspiring stories.
Topics Discussed and Key Points:
-Starting a Side Hustle During a Pandemic
-He does his seasonal stuff. The Financial Benefits of Seasonal Work
-Opportunities for Improving SEO Through Video Audits
-How to Generate Quick Results with SEO and Ads
-Expanding a Business to New Locations: Annapolis, Maryland
-Starting a Consulting Business: The Logo Design Process
-The Challenges of Being an Entrepreneur and Working with Family.
-Lessons Learned from Starting Multiple Businesses
-The Topic: The Brewing Process of Entrepreneurship
-Prioritizing Yourself as a Giving Person
-The Challenges of Relationship Maintenance.
-Hiring an Executive Assistant: Tips from Adam Mc Chesney
Timestamps:
[00:03:47] Starting a Side Hustle During a Pandemic
[00:07:16] He does his seasonal stuff. The Financial Benefits of Seasonal Work
[00:10:27] Opportunities for Improving SEO Through Video Audits
[00:13:46] How to Generate Quick Results with SEO and Ads
[00:16:58] Expanding a Business to New Locations: Annapolis, Maryland
[00:20:23] Starting a Consulting Business: The Logo Design Process
[00:23:23] The Challenges of Being an Entrepreneur and Working with Family.
[00:26:43] Lessons Learned from Starting Multiple Businesses
[00:29:48] The Topic: The Brewing Process of Entrepreneurship
[00:32:47] Prioritizing Yourself as a Giving Person
[00:36:04] The Challenges of Relationship Maintenance.
[00:39:16] Hiring an Executive Assistant: Tips from Adam Mc Chesney
Notable Quotes:
"My grandparents own a very successful bakery and actually still own a very successful bakery."
"So, I did the typical route that most people go. And so I went to high school, got decent grades, went to college, and graduated with a sports management degree."
"So, I started looking for ways to make money online, and I came across an ad that taught me how to be a digital landlord."
"So, the first thing that we do is what we refer to as a digital audit."
"SEO is normally a 6-to-12-month process to see a massive return on investment because I compare SEO like going to the gym. When you start SEO, it's like signing up for your gym membership. After not being in the gym, really ever."
"We take care of literally all of that. So, a lot of people think, SEO is a big investment to basically wait 6 to 12 months. It's not that leads aren't going to come in before them, but that's when the noticeable difference usually is across the board."
"Our logo stuff is much less than that, but we just had to give you an idea, we just had a landscape company that came to us that has been doing SEO. We built their website a while ago. And they're like, we have a very city specific company name. And we want to rebrand to have it be more generic because we want to go into more services, and we also want to go into more locations."
"But to that point, you know, in these areas that you may not know, I think PCR is a little bit more I don't know, easy to digest and less complicated. But that stuff really interests me."
"It's all on the calendar. I struggled with that for a long time. I would block things out on my calendar, but I would be very quick to remove them. If something comes up, you know, an opportunity comes up, a client calls, like, all those different things. And basically, it wasn't a calendar. Right? And it was also very open ended."
"The biggest thing that has led me to where I'm at right now is really the people that I bring on in those partnerships."
"It's got to align with my schedule and what I need to do in order to make it happen."
"I'm a very giving person. I love to provide value, and I love to support as many people in their missions as I possibly can. But there was a time where I was not putting myself first, and that's not a selfish thing, but I was willing to give, give, give, and I wasn't I wasn't able to have the time to take for myself, for my relationship with my wife, for things that I was passionate about doing because I was so focused on I have to give because I have so much to give and it really hurt me."
Resources:
Connect with Ken Baden
Connect with Adam McChesney
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