Join host Kenny Baden as he interviews business consultant and owner Mat Smith, a mastermind group partner from Australia. Ken and Mat discuss their similarities between their success in business and their addictive personalities. Mat shares how he replaced his unhealthy addiction with an obsession for advertising and creating profitable ads for roofers and home improvement. The conversation includes tips for those breaking into marketing, the importance of generating leads through social media, and the science behind the physiologic effects of non-addictive painkillers. Don't miss Mat's personal journey of overcoming addiction and building a successful business in marketing and branding. Follow Mat on Facebook and check out his podcast, I Drink from Scales. Subscribe to the Kitchen Table for more insightful conversations.
Timestamps
[00:00:03] Expertise of Australian Facebook Consultant
[00:03:24] From Addiction to Successful Entrepreneur
[00:06:50] Professional Rugby Player's Take on Addiction and Substance Use
[00:10:21] Addictive Personality and Success in Business
[00:13:39] Maximizing Ad Performance: Formula for Success
[00:16:57] Lead Generation Strategies for Retail Businesses
[00:20:16] Lead generation for new companies with smaller budgets
[00:23:45] Balancing Personal and Business Content on Social Media
[00:26:54] Content Creation and Engagement Strategies
[00:30:24] Introduction of Guest: Matt Smith
Best Quotes
[00:05:56] The ads went viral. They made a couple of million bucks in the first 6 weeks. And it was at that point, roofers all across America started hitting me up like crazy, and that's when I made the decision to build a business
[00:08:34] They convinced the FDA. Americans, you know, federal food and drug administration groups label this non addictive. Oh, wow. Non Addictive there's some science to the physiologic effects of that drug. And the statistics thereafter have been taking it like the increase in abuse of other substances it really doesn't matter anymore because it either it just is what it is
[00:13:25] I started running ads for the commercial cleaning, building and renovation business here. And I was naturally good at it, and I was good at it very quickly
[00:15:35] You need a ball tearing offer, an irresistible offer that's too good to refuse
Blog Post
Article 1: "Mastering Facebook Ads for Your Business with Mat Smith"
Mat Smith, the Facebook Ads guru from Australia, joins host Kenny Baden on The Kitchen Table podcast to discuss the power of Facebook marketing for businesses. As a consultant and the founder of Mat Smith Consulting, Matt boasts years of experience and success in helping businesses elevate their online presence and elevate their customer reach.
Here are three key takeaways from the episode to help improve your own business' Facebook marketing strategy:
1. "There's never been a better time to be on Facebook advertising," according to Mat. With Facebook's advanced targeting capabilities and algorithm, businesses can now reach a highly specific audience that is more likely to engage with their content.
2. Consistent testing and optimization are key components to successful Facebook ad campaigns. Mat emphasizes the importance of trying different ad formats, visuals, and targeting strategies to find what works best for your business.
3. Building an authentic connection with your audience is crucial to achieving long-term success on Facebook. Mat suggests creating engaging and informative content that resonates with your audience, rather than simply trying to sell a product or service.
Don't miss out on the chance to learn from a Facebook ads pro. Tune into The Kitchen Table podcast episode featuring Mat Smith, and take the first step towards optimizing your business' Facebook presence.
Article 2: "Uncovering the Secrets of Successful Business Partnerships on The Kitchen Table"
On a recent episode of The Kitchen Table podcast, host Kenny Baden invited his friend and business colleague, Mat Smith, to discuss the importance of strong partnerships in business. Mat, the founder of Mat Smith Consulting, has worked alongside Kenny in the remodeling industry and now provides consulting services to his company.
Here are three valuable insights from the podcast episode that can help improve your own business partnerships:
1. According to Mat, strong partnerships must be built on a foundation of mutual trust and shared values. This means taking the time to get to know your potential partner, their vision for the business, and how you can work together to achieve your goals.
2. Communication is key to maintaining a successful partnership. Kenny and Mat emphasize the importance of establishing clear roles and responsibilities, sharing honest feedback, and holding each other accountable for achieving shared objectives.
3. A strong partnership can also provide valuable opportunities for professional growth and learning. Mat notes that partnering with someone who brings different skills and perspectives to the business can help broaden your own horizons and enhance your expertise.
Don't miss the chance to learn from the experiences of Kenny and Mat and discover the secrets of establishing a successful business partnership. Tune into The Kitchen Table podcast today!
Social Post
1. Are you ready to hear some business wisdom from down under? 🌏🦘 Tune in to the latest episode of The Kitchen Table podcast featuring host Kenny Baden and guest Mat Smith, all the way from Australia! 🎧 #TheKitchenTablePodcast #KennyBaden #MatSmith #BusinessWisdom #PodcastFromAustralia
2. Have you ever wondered how to be a blue collar baller? 💪🔨 The Kitchen Table podcast has got you covered with guest Mat Smith from Matt Smith consulting. 🔍 Learn from the best and listen now! 🎙️ #BlueCollarBaller #MattSmith #TheKitchenTablePodcast #BusinessAdvice
3. It's 05:30 AM in Australia and Kenny Baden has a special guest on The Kitchen Table podcast! 🙌🎧 Listen in as he chats with Australian business guru, Mat Smith, all about how to be the man on Facebook and much more! 👨💼👨💻 #TheKitchenTablePodcast #KennyBaden #MatSmith #AustralianBusiness #FacebookExpert
Episode Links
Connect with Ken Baden
Connect with Math Smith
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