Vinnie Fisher is the founder and CEO of Fully Accountable, an outsourced full service cutting edge accounting firm, that helps eCommerce and digital business owners through fractional CFO and accounting services.
After growing three 8-figure businesses with fast growth, many customers and low margin, Vinnie discovered he lacked financial fluency and gave back much of his money in cash waste and no margin.
Today Vinnie has also authored three best-selling books and has guided Fully Accountable to the Inc 5000 as one of the fastest growing companies in America twice, and ranked as one of the Top 5 Outsourced Accounting Firms by CFO Tech Outlook.
In this interview we discuss…
- 0:40 why Vinnie wouldn’t hire himself
- 2:10 how to grow beyond your shadow
- 8:10 the importance of benchmarking
- 10:00 where to find benchmarking data
- 15:50 all four jobs of an accounting firm
- 16:40 overspending on customer acquisition
- 18:00 80% of businesses close for lack of cash flow
- 18:50 how to double your profit margin with micro-adjustments
- 19:25 choosing your channel based on your audience
- 21:30 Vinnie’s #1 leadership tip – allowing people to do “70%”
- 23:30 new behavior patterns to expect in 2021
Connect with Vinnie Fisher
- Read “The CEO’s Mindset” https://www.amazon.com/CEOs-Mindset-Vinnie-Fisher/dp/153270609X
- Read “The Best Investment: A Better You” https://www.amazon.com/gp/product/B00TG2HVE6
- Read “False Profits: It's Not the Top Line that Pays You!” https://www.amazon.com/False-Profits-Line-that-Pays/dp/1546352945
- See if Fully Accountable is right for your eCommerce or digital business https://fullyaccountable.com
- Get your free gifts! https://fullyaccountable.com/deliberatedirections
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Allison Dunn
- Executive Business Coach
- Deliberate Directions + Executive Business Coaching + Training Center
- 3003 W Main Street, Suite 110, Boise ID 83702
- (208) 350-6551
- Website https://www.deliberatedirections.com
- LinkedIn https://www.linkedin.com/in/allisondunn
- Podcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675
