Mark Stinson is a strategist for brand innovation – an experienced marketer, creative group facilitator, and venture catalyst. He is the founder of Bioscience Bridge and the author of five books on branding and creativity in health, science, and technology marketing.
Mark is a frequent speaker, trainer, and facilitator for sales meetings, advisory boards, and strategy workshops. He has received the Brand Leadership Award from the Asia Brand Congress for global marketing efforts, and he is included in PharmaVoice’s 100 Most Inspiring People in the Life-Sciences Industry.
Mark and his wife, Jenny, have five children and a golden retriever. They live in Garden City, Idaho.
During this interview, we discuss…
- What it means to be an "activated" patient
- How to measure “activation"
- The 83bar process
- How to make patients feel heard
- How Mark’s company has evolved after Covid-19
After the interview…
- Patient Activation: 4 Steps Proven to Move Health Care Consumers From Awareness to Action https://www.amazon.com/Patient-Activation-Proven-Consumers-Awareness/dp/1722919493
- Visit 83bar, the Patient Activation company https://www.83bar.com
- Visit Mark’s website https://www.mark-stinson.com/
- Listen to Mark’s podcast https://markstinson.captivate.fm
- Follow Mark on LinkedIn https://www.linkedin.com/in/stinsonmark
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Jennifer Drean
- Success Strategist
- Deliberate Directions + Executive Business Coaching + Training Center
- 3003 W Main Street, Suite 110, Boise ID 83702
- (208) 350-6551
- Website https://www.deliberatedirections.com
- LinkedIn https://www.linkedin.com/in/jennifer-drean-86003a19/
- Podcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675
