In this episode of The Get Shit Done Experience podcast, John Morris interviews Alex B Sheridan, founder and CEO of Impaxs Marketing. Alex discusses his pivot from a traditional done-for-you content model to helping companies build their own internal content teams. He emphasizes the importance of CEOs and leaders becoming influential voices within their companies and how personal brands outperform company pages on social media. Alex also shares insights into effective sales strategies, the importance of brand storytelling, and the evolving digital landscape. The conversation covers the challenges and rewards of embracing new technology, personal branding, and the future of marketing in an increasingly digital world.
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Timecodes
00:00 Introduction
03:22 The Shift to Internal Content Teams
05:27 The Power of Personal Branding
13:47 Building a Brand Story
17:51 Scaling Content Creation
27:33 Brand Messaging and Strategy
40:33 Dynamic Sales Team and Future Plans
41:44 Transforming Sales Strategies
43:29 The Power of Personalized Outreach
45:04 Building Trust and Credibility
47:48 Effective LinkedIn Engagement
59:41 Transparency in Pricing
01:03:02 The Future of Marketing and Sales
01:10:46 Final Thoughts and Inspiration