- Abdellah Rholem - Award winning designer and brand strategist
- Creatives can struggle to grow their career from "making cool stuff" to "finding business solutions"
- What clients care about
- ROI
- Connecting with the audience
- Increasing the number of ideal customers
- Creating brand ambassadors for their company
- Protecting their image
- How to bridge the gap between companies and their audience
- Information for business owners: why your logo is not your brand
- A logo alone will not get you clients
- "If you put a mask on a plant, it doesn't become a human"
- Understanding communication styles - business people vs creatives
- The special value of trust in the business vs creative relationship
- The difference between low vs high value clients
- What creatives can do to better understand their clients
- Why it's important to expand the circles you spend time in
- "You're taught to think outside of the box as a designer, but not to think outside of the design box"
- Why all creatives should learn about strategy
- Tips for people starting out in creative freelancing
- Chris Do - thefutur.com/team/chris-do
- "If you change the way you look at things, the things you look at change"
