Today’s guest is Adel Saadi. Adel is the Founder & Managing Director of Next Broadcast media, a platform and network that connects brands and advertisers with an inventory of high quality audio content from podcasters. They aim to provide access and simplicity for podcasters to monetize their shows and for brands to generate higher ROI from their audio campaigns.
During this episode we discuss the main challenges facing podcasters for monetization, we talk about the importance of including audio in your marketing strategies, what the future of the podcasting industry looks like and more.
Last Message: "Don't look at the numbers, produce your podcast because your stories matter"
0:00 Intro
2:25 The Next Broadcast Media (NBM) story
8:15 Getting podcasters on the network
10:45 Podcasts and brands are speaking 2 different languages
11:50 The power of podcast sponsorship
16:55 Running ad campaigns through NBM
19:25 Social media ad vs Audio ad campaign
24:40 Why do people underestimate the power of podcasting
28:00 Podcast education
30:45 Podcasting analytics & brand safety
38:00 Campaign tracking in podcasts
42:11 Podcast industry pain points and solutions
48:50 Audio element in marketing strategies
51:10 Social media companies are investing heavily in podcasts
55:00 Media agencies and brands will be spending more with podcasts in the future
1:03:23 Podcasts are timeless
1:11:52 Proud
1:14:00 Last Message
Adel: Linkedin: https://www.linkedin.com/in/adelsaadi/
Website: https://nextbroadcast.media/
Hope It Helps:
Linkedin: https://www.linkedin.com/in/khaled-abuljebain/
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