About Miro Li
Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.
In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.
In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.
Episode Content:
- Consumer behavior on social platforms
- More about platforms like Xiaohongshu (Red APP) and Bilibili
- Other social-driven platforms
- How to use these niche platforms for cross-border e-commerce platforms
- Why the Gen-Z (post '95) population is so important for platforms
- Gen-Z behavior characteristics
- What are bullet screens, such as AWSL
- Biggest trends on social platforms in 2020
- Insights and expectations on Singles Day (11-11)
- CHINable platform offering free knowledge on Cross-Border E-commerce
Episode Mentions:
- Reach out to Miro via info@doublevconsulting.com or on LinkedIN
- Website: www.doublevconsulting.com and www.chinableacademy.com
- WeChat ID: miro509
- Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
- Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
- KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
- UGC - User Generated Content
- ACG - Animation Comics & Games
- AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
- O2O - Online to Offline and Offline to Online
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