Hey everyone! Today, I’m chatting with Travis Northcutt. Travis is a membership site consultant, co-founder of MemberUp and Member Score.
Community is very important in a membership site. In this episode, Travis shares practical steps on how to effectively build the community, how to reduce churn and increase membership engagement.
Episode Quotes
"You just keep on keeping on. It doesn't come overnight."
"One of the strengths of a membership site is the ability to have that community component"
"Come for the content, stay for the community"
"That initial on-boarding experience is really important"
"I caution people not to plan too much, not to try to have everything perfectly nailed down"
Listen to Learn
00:48 Getting to know Travis Northcutt, Rapid 5 Questions
03:05 How Travis' become a membership site consultant
04:07 Challenges that Travis' faced starting out
05:53 The story behind creating "Member Up"
07:48 Membership Sites vs. Courses
11:42 Challenges of having a membership site
13:41 Best ways in building community in a membership site
17:18 More about Member Up and Member Score
20:33 What is churning? How to reduce it?
25:16 Exciting things coming up from Travis
Next Steps
Check out the show notes for links, works and more info about Travis and MemberScore: https://www.zencourses.co/069
Also, don’t forget to grab the bonus segment that Travis and I recorded. We talk about the best practices for site growth and member engagement, plus the different pitfalls of running a membership site.
You can grab that bonus content at http://get.zencourses.co/extra
