Welcome! Joining us on the show today is the fabulous Justin Jackson, founder of MegaMaker, Transistor.fm and the creator of the course, Marketing for Developers. In this episode, Justin and I chat about the importance of interaction with learners in online courses, the challenge of low completion rates of online courses, and how developers can implement strategies that push learners to be interested and complete the course. Oh, and we talked so much that we ran out of time. This is a good one, folks. Enjoy!
Episode Quotes
"Your journey is your journey. You can't copy what everyone else is doing or done before."
"Every day you got to wake up and figure out how you're going to make it work for you and your customer."
"Don't try to buy somebody else's audience. Build your own audience."
"You're only going to accomplish something meaningful through a lot of discomfort."
"Nowadays, if you are not helping people make progress in their lives, it's not enough."
Listen to Learn
00:38 Getting to know Justin, Rapid 5 Questions
05:15 Justin's journey becoming an online entrepreneur
10:00 How to know when to build an email list and build an audience?
13:37 WHY? From book into an online course
17:49 Structure overview of Marketing for Developers
22:03 Challenges Justin experience as a course creator
25:44 Figuring out the learner journey, what online courses often lack
32:11 Tips in helping learners make progress
41:58 How do online courses fit in your business model?
45:15 How to keep people interested while creating the course?
48:56 Pricing tiers of Marketing for Developers
52:48 Awesome things to look forward to from Justin, links and announcements
Want More Podcast-goodness?
Listen to the bonus segment! Justin and I recorded a bonus conversation on vulnerability, mental health, and more rarely talked about topics in entrepreneurship. Sooooo good. Get access here: https://get.zencourses.co/extra/
