Introducing Scratch, a podcast by Rival. Learn what the world's most successful marketers do differently. Rival is a marketing consultancy for brands that want to challenge
convention in their category. We’re on a mission to understand what
challenger brands do differently to grow in categories that are being
disrupted, and use a challenger playbook to deliver outsized impact
through an integrated, tech-enabled approach. Past guests include CMOs
from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.
