Scott's Background:
- Transition from payments (Vantiv, now WorldPay ) to travel.
- Six and a half years in the payments industry during a transformative period.
- Met founder of Allegiant, recognized it as a platform company, similar to Amazon, and eventually came on as CMO.
Industry Trends:
- Resurgence in consumers using online travel agencies post-pandemic.
- Airlines seeking additional highly profitable revenue pools.
- Emphasis on sustainability in the travel industry.
Impact of AI:
- AI improves search behavior for consumers.
- Prediction: Within two years, about two-thirds of traditional call center issues handled by generative AI.
Role of Technology:
- Companies like Kevil enabling travel businesses to monetize the audience through ad serving platforms.
- AI transforming search engine optimization (SEO).
- Potential for more relevant and customized bundles for consumers.
Focus on OTA (Online Travel Agencies):
- Discussion on the battle for checkout between direct sellers and OTA providers.
- Allegiant's decision to stay off OTA and the reasons behind it.
- Pros and cons of choosing to sell only direct to consumers.
Technology in Travel:
- Most promising aspect of technology: Solutions addressing the challenge of purpose-built systems in the travel industry.
- Overhyped aspect: Emphasis on creature comforts like onboard entertainment, which may not be significant for leisure travelers willing to pay a premium.
Closing Thoughts:
- Acknowledgment of the exciting time for travel tech.
- Recognition of Allegiant's position to leverage trends in the industry.
- Appreciation for sharing insights on the travel industry.
- Insightful discussion on technology, AI, and their role in shaping the future of the travel industry.
Find Scott on Linkedin.
