Cheryl Hodgson- Brand Aide Empire!

Description

In this episode JP and Cheryl discuss:

*Why you are unable to register a lot of things

*Trademark continuum

*Arbitrary Marks

*Being Strategic

*Trademarks are ASSETS to your company

*Knowing that you need to protect your name, brand, and intellectual property because this is where the value lies, not in the inventory.

*Make a plan, and create a dream team of coworkers, and lawyers in the jurisdictions you would like to register.

*Start small and create a budget

*Having a yearly budget for developing Intellectual Property and protecting it.

*Intent to Use

*Trademark use must be distinctive

*Trademarks were originally meant to protect the CONSUMERS! It was to prove consistency, and know what they were dealing with.

*Related Goods - Why Peanut Butter and Jelly, or Vodka and Orange Juice are not allowed to look similar

*Watch the Market Place!

*Select, Secure, Sustain

*10 year renewals!!

*You need to Trademark something continuous, not a book, but a podcast like this one!!!

*HAVE GUIDELINES FOR LICENCING!!! Talk with either party below for legal aid.

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