In this episode JP and Lori discuss:
Plan for the year
Break it down by month
Plan to be spontaneous
Who is your ideal client?
Target Market
Your target Market can change
Identify where your clients are or social media
LinkedIn is more corporate, Instagram is more youthful, Facebook is more family.
"Free" is not free. It costs your your time, and energy
You don' have to be on all the platforms
Have a plan to capture your audience and drive them to your website
Add people to your email list
Continue to provide value in your email blasts
Rince and Repeat, do not beat the same facts till people dont care, change it up, then revisit
Blogging is extremly relevent now
Show your active online!
Talk in your customers language
Be ADA complacent
Google changes their algorithm to allow small businesses to rank higher in the search's
Keep it FRESH
The About Page is the second most viewed page on websites - people want to know who they are supporting
Most successfull businesses will admit when they need help
Connection is KEY
Podcasts are exploding in the market- they are the new form of Blogging
Get out of the "emplyer Employee" state of mind
Technology is not scary, it is super helpful!
Connect with Lori:
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FREE GIFT - 3 Simple Shifts to Build Momentum in Your Business
Connect with your host, JP:
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Show:
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Email: jpmcavoy@conductlaw.com
Phone: 1-833-890-8878
THANK YOU TO OUR SPONSOR:
Kwadwo Kyeremanteng
Solving Healthcare
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