Mike is really good at getting business up and running fast and efficiently.
To do this, he generally has a testing period that is from 24hrs long to 1 week long.
Mike had realized that there are all the same fundamentals in the following:
Since Mike had noted that the fundamentals of cleaning are all the same - the need to have good products and the need to be very, very thorough, he decided to create Envirocleanse.
He and JP discuss how entrepreneurs are able to see the opportunity in something and then try it out for themselves to see if it works out. They do this via the Testing Phases
Mike noted that the Testing Phases are as follows:
As a consumer, note what has a waiting list, what phones are ringing off of the hook, which companies have lines out their door.
Call the Top Five companies in the field you are interested in and note what questions they ask, how they flow the conversation, ask them what products and services they offer, try and ask how they operate.
Most companies are not safeguarding all the information you require to be able to build a successful competitor.
Mike discusses how there are massive price ranges in some things, Kijiji jobs are often cheaper than people with the pretty website.
It is recommended to create a pretty website with the following fundamentals:
Jaspur
Mike created this business with his experience in Restoration and Air Testing.
Mike Feldstein had noted a gap in the air purifier business - There was nothing suitable for the household
Anything that someone may have put into their homes was ugly and too loud, so Mike was on a mission to create something that would be accurate, informative, and easy on the eyes.
Jaspr has a clear map for success:
They have already created a very good foundation with
Mike plans to have the following products for Air Quality:
Your host, JP, and Mike talk about how imperative it is for you to be aware of what phase you are in, and to have a plan and vision of the next phases you would like your business to achieve.
There's something to be said about the depth of connections with people rather than the quantity of connections.
Owners must be heavily involved with the CFO for the whole life of the business, be involved in their finances.
"A project without a corresponding goal is called a hobby." "A goal without a corresponding project is called a dream." - Tiago Forte
“The question you should be asking isn’t, “what do I want” or “what are my goals?” But “What would excite me?” - Tim Ferriss
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Email: jpmcavoy@conductlaw.com
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