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A Little About Omar Mo:

In 2016, Omar found the courage to leave the comforts of home and book a flight across the world. This was the beginning of a path that would take me across 4 continents in search of meaning and fulfillment. From billionaires to Buddist Monks, I learned from hundreds of successful entrepreneurs what made their businesses' lifestyles more fulfilling.

Today, Omar is a content marketing strategist, owns a podcast marketing agency, and a digital nomad. His business Nomads Cast has two distinct groups of people it helps out

1. Omar helps B2B business owners book meetings with their ideal buyers at scale through lead gen podcasts
2. He helps current podcasters repurpose their content in a way that's focused on testing and growing their social platforms and driving that traffic back to their tunnel

In this episode of The Millionaire's Lawyer, JP and Omar Mo discuss:

Traveling is a bonus that Omar has with the two business he runs and operates

When you travel a lot the personal relationships you hold suffer, make sure that you set aside the time to connect with them and check-in.

COVID has not impacted Omars two businesses in a negative way at all, if anything it may have helps advance it! Everyone nowadays is going virtual and needing content to be created. 

Omar Mo has all of his team working remotely, and he has some tips in regards to remote teams:

• There is no one fit all
• As the boss, it is a good idea to translate their interests
• Find out who they are as a person outside of what they are able to produce
• Spitball ideas with your team to see where we could go next, where we could improve next
• Find out what they like doing and make that a team-building exercise
  • ex. Omar found out that some of his employees were really into gaming, so once or twice a month he would host a paid 2 hr game night for the staff.
• Note the cultural differences
  • Have teams within the same country
  • There is a lot of verbal communication with remote work, and very nil body language.
• Balance the personalities. If there is an extrovert, make sure they aren't the only one and vise versa.

Omar Mo feels that soon people will realize they can make money, and good money doing what they love to do. People are able to make their "gig" full time with the content they are able to produce.

COVID has greatly increased the rate that commercial offices will be remote, and the rate that people are thinking that they can be fully remote. 

With everyone going remote, the real estate in the outskirts of town will start to skyrocket.

Podcasts

• Have a great utility to them
• Most useful  for medium to high offers
• The podcasts that are real and not scripted are the ones that are able to be the most successful
• People love authenticity

Omar mentions the following Social Media Strategies

• ROI 
• Vertical Video
  • The first 3 seconds are the most important
  • Why are people interested in this?
  • Why should they stay?
  • Are you captivating?
  • What information are you giving?
• In your 3 seconds make sure you
  • Have movement
  • Pin into a face
  • Have a meme
  • Use of subtitles
  • Have engaging color
  • open on an open-ended question

Omar mentions you can get clients with this 2 pronged approach 

• Reactive
• Proactive

You can attract people with the use of hashtags and locations

7-hour rule

•  If someone has consumed around 7hrs of your content they will remember you and most likely be referring you, or using your services themselves.

JP was wondering how people are able to be paid over these social media platforms, Omars answers:

• Direct
  • Most common with YouTube, Ad Cents
  • Sponsor ships
• Indirect
  • Separate business
    • you blast your Instagram with your services and more people will come  or inquire
  • Omar mentions this is more fruitful

The use of Hashtags

• Most allowed is on Instagram, at a total of 30
• Tiktok is best to use 5
• Target your niche
• Stay industry-based

The Youtube Formula Book

The Slight Edge Book 

Connect with Omar Mo:

Website
Instagram
TikTok
Facebook

Connect with your host, JP:

Twitter
Instagram
Facebook
Website
Show:
LinkedIn
Email:  jpmcavoy@conductlaw.com
Phone:  1-833-890-8878

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