Nish Samantray is the Co-Founder and Co-CEO of Arrae, a wellness brand that creates all natural solutions for your wellbeing.
Samantray led Arrae to achieving $1M in sales during their first year and a projected revenue of over $10M last year.
He has a formal education in engineering and strong background in entrepreneurship, sports and volunteerism.
Before launching Arrae in 2019, Samantray was a Principal Product Manager at Paytm, Lead Product Manager at Freshii, and Technical Product Manager at Scotiabank.
He is a creative, big picture thinker, energized by new challenges, devoted to analytical investigation and structured thinking as a foundation for unbridled creativity.
In This Conversation We Discuss:
- [00:00] Intro
- [01:15] What are Arrae products?
- [01:33] How the idea of Arrae came up
- [03:13] From idea to a product
- [05:42] How Arrae found their customer
- [07:29] Knowing the branding before launching
- [08:57] Arrae’s Go-to-market strategy
- [10:30] Why Nish decided to focus on just one channel
- [11:45] Sponsor: Electric Eye electriceye.io
- [12:05] Sponsor: Mesa apps.shopify.com/mesa
- [12:53] Sponsor: Loop loopreturns.com/honest
- [13:46] Sponsor: Klaviyo klaviyo.com/honest
- [14:34] How much was Arrae gifting to influencers
- [14:56] Why Nish decided to commit to influencers
- [16:43] Did Arrae change its strategy after its success?
- [18:39] Arrae’s scaling phase strategies
- [20:24] Customer service and sales
- [21:29] Using data to your advantage
- [22:46] Arrae’s marketing mix
- [24:16] The marketing strats need to work together
- [25:25] Nish’s thoughts on last touch attribution
- [26:30] Things going wrong is a sign of success
- [27:28] Building a business is always difficult
- [28:14] Where to find Arrae
Resources:
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