Sean is a brand owner/operator & has a specialty in building teams & processes efficiently. Originally from Seattle, he spent 5 years living in China living (breathing) product development & supply chain, and now is based out of San Diego, CA.
In This Conversation We Discuss:
- [00:45] Intro
- [01:17] Chasing opportunities abroad after graduating
- [02:30] Navigating the challenges of crowdfunding campaigns
- [03:27] Diagnosing messaging from top campaigns
- [04:32] Leveraging early opportunities in crowdfunding
- [05:12] Owning the responsibility for product-market fit
- [06:11] Prioritizing proven experience over potential
- [07:35] Valuing brand reputation over chasing trends
- [09:25] Tinkering with Shopify from the very beginning
- [10:36] Expanding product lines with complementary items
- [11:15] Episode sponsors: StoreTester and Intelligems
- [14:29] Understanding the challenges of apparel & soft goods
- [15:47] Establishing your product's value before launching
- [16:20] Embracing the long route to perfecting new products
- [17:03] Recognizing different customer behaviors across products
- [18:01] Surveying customers to guide product expansion
- [19:04] Realizing that customer bases differ by product
- [20:00] Figuring out if new products fit your brand
- [20:53] Managing the shift from top-line to profit focus
- [22:51] Restructuring for lean growth and profitability
- [24:28] Operational strength through offshore hires
- [26:31] Rethinking outsourcing for quality and value
- [28:06] Value through global workforce opportunities
- [29:34] Exploring Vincero and Tidal’s offerings
Resources:
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