Will sits down with Peda Edouard of Mathmatik Athletics to discuss his viral clothing brand (3:00). Then they talk about how the KG era Celtics redefined Boston's appreciation for the franchise (13:00). After that they discuss the Celtics City documentary on HBO (18:00). Finally, Peda drops some information on the new commemorative Reggie Lewis merch that they will be launching soon (28:00).
Special thanks to Wood Island Media for sponsoring our show!
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