HIGHLIGHTS
QUOTES
Steve: "You should be doing all things. You should be experimenting with radio and TV and local ads, have a street team, do some guerilla marketing, build relationships with brands that are in similar verticals. Try to avoid being myopic around digital marketing."
Steve: "The higher the quality, quantity, and velocity of those links that are coming in to your website, the more Google thinks hey, this sites live, it's helpful, it's active, I'm seeing all these links coming in, I'm crawling the web and every time I find one it's a vote for the page."
Steve: "If users see you in the paid search and the organic search results, you've basically buried your competition because now you got two listings at the top, they're more likely to click on you."
Steve: "There's no direct correlation. You're not going to move up in search ranking simply because you're buying ads. In fact it would be illegal for them to do that. It would be a violation of their whole philosophy around organic search."
Steve: "I think the latest study showed that 7% of your local rankings now have to do with the citations that you have off the website."
Steve: "Nobody clicks on a 1-star review. I mentioned how important search appearance was. If there's listings in the map and you've got a 3-star review from six people, and your competitor who's right above you has 243 reviews and has a 4.5 rating, they're probably gonna click on that competitor more than you."
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