This episode of Marketing Trends features a CMO roundtable with Meagen Eisenberg, Harsh Jawharkar, and Thomas Butta of TripActions, Atlassian, and SignalFx, respectively. They discuss how to succeed as a new CMO, the future of SaaS marketing, how to work with a board of advisors, and much more.
Links:
Full Links, Quotes, & Notes: http://bit.ly/32ux206
Meagen’s LinkedIn: linkedin.com/in/meageneisenberg
Harsh’s LinkedIn: linkedin.com/in/harsh/
Tom’s LinkedIn: linkedin.com/in/tombutta/
TripActions Website: tripactions.com/
Atlassian Website: atlassian.com/
SignalFx Website: signalfx.com/
3 Key Takeaways:
- When starting as a new CMO, don’t come in with an agenda or preconceived notions about what you should do. Be open to suggestions and feedback.
- In a SaaS environment, it’s crucial to be tightly aligned with your CFO so you can plan, understand, and justify acquisition strategies.
- Whether joining them or forming them, advisory boards are a great way to gain exposure and form a community.
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