What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.
Links:
Full Links, Quotes, & Notes: http://bit.ly/34hc5Gd
Mayur’s LinkedIn: linkedin.com/in/inspiremartech/
Mayur’s Twitter: twitter.com/inspiremartech
Website: https://www.freshly.com/
3 Key Takeaways:
- Speed is the most important differentiator for a brand.
- Marketers need to have an experimentation mindset where success is determined by how quickly they can iterate and learn.
- “A purpose-driven brand amplifies the tangible and measurable growth of the business.”
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