Description

Mark Timm says one of the best days of his life filled with mixed emotions. Riding the high of a successful day at the office was compounded by the realization that his work life and personal life were out of sync. Something had to change. So, it did. Today, Mark is a serial entrepreneur and the co-author of the book, Mentor to Millions, and he joined Marketing Trends for a vibrant discussion on how that moment led him down a pathway to his current endeavor. Plus, Mark dives into how marketers can stand out in a crowded eCommerce space.

Main Takeaways

• Think Differently: As a marketer, your promotional materials have to stand out. If most companies are sending digital marketing materials, shift to the other end of the spectrum and send physical mailers. If your marketing doesn’t make the consumer stop and think about it, you aren’t doing effective marketing.
• Know Your Numbers: When doing digital advertising, have a full understanding of the cost of your product and what your cost-per-customer ad spend can be. Businesses and marketers get in trouble when they don’t have a full understanding of those two numbers and when you don’t have an understanding of those numbers, that’s when overspending occurs.
• Find a Mentor: In business, having a mentor is the best way to set yourself up for success. Some of the most successful and important business people had mentors when they were growing their businesses. Mentors help you learn the fundamental aspects of success and how to manage success.

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