Joely Urton is Vice President of Analyst Relations at Box. Previously, she worked in marketing roles for Oracle, Sun Microsystems, and Epiphany.
On this episode, Joely, Ian, and Lauren talk all things analyst relations, including how to manage an effective AR program, how to measure its success, and when a company should begin an AR program.
2:35 - What is analyst relations?
7:55 - How doing AR compares to normal marketing.
12:55 - When to start on an AR program.
37:00 - How to measure the success of an AR program.
49:15 - Most exciting marketing trends for the future.
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